Big W Assistant Direct Marketing Manager Job Application

Big W Assistant Direct Marketing Manager Job Description

Reporting to the Senior Direct Marketing Manager of BIG W Loyalty and working closely with the Head of BIG W Customer Loyalty, Direct Comms & Targeted Media, this role is responsible for implementing and successfully executing the Below The Line Loyalty Program for BIG W, whilst at the same time utilising & leveraging the expertise within in the WooliesX Rewards team.

The roles key responsibilities are to:

  • ​​​​​Design, implement and manage a successful plan and contact strategy – delivering targeted campaigns and offers, across multiple segments, and a variety of channels, to drive product and category sales.
  • Define and develop marketing strategies that will win in the marketplace through alignment with customer needs as identified via their buying habits and related data.
  • Effective allocation of a proportion of budget and resource to Test & Learn initiatives, which do not impact achievement of annual revenue/performance targets.
  • Ensures that financial goals are met or exceeded, including return on investment.
  • Delivers maximum customer value potential through in-depth understanding of customer needs, competitor activity and leading edge customer response tactics.
  • Insights driven approach – uses insights to identify opportunities to drive incremental customer value.
  • Create a culture of disciplined innovation and continuous improvement.
  • Work to create efficient end-to-end execution processes with the wider Customer Direct team, including effective re-use of base elements, to ensure timely market response capability.
  • Ensure alignment with key stakeholders and functions when building marketing strategies including ensuring category, buying and commercial teams are engaged as required.

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To be considered for this role you should have the following


  • 5+ years experience in Direct / Digital Marketing, Direct Response, CRM, or Data Driven Marketing roles in a retail context.
  • Experience in creating, developing and leading successful strategies and contact plans, in a retail context, to budget.
  • Experience or exposure to Account Management practices and systems.
  • Demonstrable experience in end-to-end implementation and ongoing management of highly successful multi-channel direct marketing campaigns.
  • Experience in loyalty lifecycle management, with proven ability to impact customer value.
  • Proven experience in developing Test & Learn frameworks, and driving conversion rates across multiple channels.
  • Demonstrated experience in working in a fast-paced, intensive and reactive environment
  • Experience in working in complex, multi-stakeholder environments.
  • Well-developed commercial acumen and proven ability to develop accurate business cases and activity plans that met or exceeds revenue/cost hurdles.
  • Understanding of digital advertising principles, including programmatic media buying, paid search and SEO.
  • Strong understanding of customer databases and/or complex data sets, including segmentation, clustering, and predictive modelling.
  • Tertiary qualified in relevant discipline (Business/Commerce/Marketing etc.).


  • Experience in specifying and leveraging statistical or computational models to improve campaign performance outcomes.
  • Experience with leading digital marketing platforms such as Salesforce Marketing Cloud, Adobe Marketing Cloud, Marketo etc.
  • Experience in campaign automation and exposure to key principles and solutions.
  • Experience in partnership management and maintenance of joint marketing plans.
  • Experience or exposure to Social Media, and Social Media Management.
  • Experience in executing campaigns across ATL media.
  • Understanding of digital advertising principles, including programmatic media buying, paid search and SEO.
  • Exposure to Mobile first design and customer centric UX.
  • Understanding of print and mail management processes.

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